Molly Schweickert appointed Vice President, Global Media
In a move that signals Cambridge Analytica’s continued leadership in the advertising industry, the company today announced a new integrated media team and the promotion of Global Head of Digital Molly Schweickert to the role of Vice President Global Media.
In working with clients across multiple verticals around the world, Cambridge Analytica believes that the way individuals consume content should mirror the ad planning and buying process. This means that content consumption is viewed holistically as opposed to fragmented by channel.
The Global Media team brings together CA’s TV and digital experts to facilitate a results-oriented approach to media strategy and execution.
In her new role, Schweickert is responsible for all client media activities, including the strategic development and operational delivery of both digital and TV advertising activation for clients around the world.
“Our core expertise is in understanding people. We offer a fully integrated, multi-channel service for all advertising so that our clients can reach those people in the most effective and meaningful way, ” said Alexander Nix, CEO of Cambridge Analytica.
“We believe that brands need to focus on reaching people instead of screens. Cambridge Analytica is uniquely placed to help brands do that by combining our data analysis, digital media buying, and TV advertising to create a very powerful tool for marketers,” said Schweickert. “As an agency, we’re proud that we focus on growth for our clients rather than media spending.”
Since joining CA two years ago to build out its media operation, Molly has led the team to produce work that has been recognized for its remarkable scale and innovation. A veteran of the advertising technology space, Molly has been a featured speaker at multiple events around the world including Cannes Lions, SXSW, and Stanford University. She and has won multiple awards in the marketing industry. Most recently Molly was named one of Ad Age’s 25 Marketing Technology Trailblazers.