The End of the Traditional Advertising Agency


Cambridge Analytica’s Chief Revenue Officer writes in the Huffington Post about how the advertising industry has evolved over the past fifty years, and how it will look in the future. 

"Whether traditional agencies will admit it or not, the future of advertising will reflect a quantum shift. No longer will brands be satisfied with the vagaries of a creative-dictated process. Traditional agencies will either evolve and transform their approach or will get left behind.

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