Data-driven services


Our industry-leading data services help you better understand your audiences. Combining the precision of data analytics with the insights of behavioral psychology and the best of individually addressable advertising technology, you can run a truly end-to-end campaign.

Market research

What it is

We combine behavioral psychology with a statistically robust research methodology to provide the fullest picture of consumer behavior, competition, and trends.

what we do for you

After reviewing your existing customer knowledge base, we conduct custom research projects tailored to your specific needs. Through a combination of qualitative and quantitative techniques, incorporating our unique behavioral sciences methodology, we map out an in-depth picture of your audiences.

what you get

Knowledge gap analysis Research design and execution Audience behavioral insights

Data integration

What it is

We develop a rich, holistic view of your customers' behavior by centralizing your first party data and enriching it with data from third party sources. Having a single, broad perspective of your audience is the starting point for customer acquisition, engagement, and persuasion.

what we do for you

We collect data from public sources and reputable data providers and combine it with your own data to produce deeper and richer insights. These data assets are then centralized to help you find and persuade your customers quickly and efficiently.

what you get

Data management consultation Data cleaning CRM integration

Audience segmentation

What it is

We use predictive analytics to profile customer universes on traits implicitly captured in behavioral data, or explicitly probed with quantitative research. From these profiles we provide audience segmentations to create targetable groups of similar individuals.

what we do for you

By identifying population segments highly likely to respond to your brand, grouped by behavioral similarities, we help you to reach your most persuadable customers and prospects with the most persuasive tactics and campaigns.

what you get

Implicit and explicit segmentations Creative strategy Lookalike prospects profiling

Targeted advertising

What it is

We promote your products and services to reach your best customers in the way to which they are most likely to respond. Data science defines who should be targeted, behavioral science informs how the messages should be constructed, and the latest advancements in advertising technology ensure the right message gets to the right person.

what we do for you

We leverage multiple platforms to deliver messaging across desktop, mobile, tablet and connected TV devices. The channels we use include display, video, Facebook, Twitter, native, audio, interactive, and search. We produce unique creative, with tailored visuals and copy optimized to work effectively for each target audience. We use full cross-device placement to reach your customers wherever they are, and match target audiences to TV data sets to augment advanced TV media buys.

what you get

In-depth audience targeting Digital media and TV placement Media planning

Evaluation

What it is

Our technology enables you to monitor campaign performance data in real-time to ensure current campaigns are performing well and future campaigns are more compelling.

what we do for you

CA’s reporting and campaign management tools give you a clear view of conversion rates across target audiences and A/B tested groups, in real-time and retrospectively. We help you reach important conclusions faster.

what you get

Real-time campaign monitoring Campaign performance review Forward strategy